The International Organization for Standardization (ISO), leader in setting international standards, has brought together specialists from around the world – including Dr. Gerhard Hrebicek, President European Brand Institute and chairman of the ISO Development Committee, to publish ISO 20671, a global standard for brand evaluation. Certified Brand is one of the initiatives based on this standard.
April 9th, 2019
Gerhard Hrebicek, President of the European Brand Institute awarded NURI, ELK Bau and Vienna Capitals the Certified Brands certificates together with Bobby Calder, Kellstadt Professor of Marketing and Tienan Li, China Council for Brand Development at the opening event at the Novomatic Forum. ADMIRAL used the framework of the Brand Global Council Reception to present the new Brand Ambassador David Hasselhoff.
On July 4th 2018 Dr. Gerhard Hrebicek, President European Brand Institute, Dr. Gerald Ganzger, Partner LGP, Mag. Herbert Kovar, Managing Partner Tax, Deloitte Österreich AG and Dr. Monika
Poeckh-Racek, CEO, Adrmiral Casinos & Entertainment AG presented the results of the 15th Top 10 Brand Corporations Austria Study at News Tower.
The Brand Global Summit on April 19th, 2018 was dedicated to branding and innovation and offered "the opportunity to exchange experiences on the topic of brands, to learn from success models and to have interesting discussions", said European Brand Institute President Gerhard Hrebicek.
On April 18, 2018, the European Brand Institute awarded the world's first Certified Brand certificates, the international seal of quality for brands based on ISO 20671, to the domestic market leader ELK, Hanlo and Zenker, and the Finanzfuchsgruppe at Novomatic Forum.
Gerhard Hrebicek, President European Brand Institute, together with Bobby Calder, Kellstadt Professor of Marketing, Carlos Chanduvi, UNIDO and Elisabeth Stampfl-Blaha, Director Austrian Standards International, handed the first certificates to the Certified Brand pioneers Gerhard Schuller, CEO ELK Fertighaus and Christian Mattasits, Managing Director Finanzfuchsgruppe.