News

New ISO Global Standard for Brand Evaluation published

April 2019

The International Organization for Standardization (ISO), leader in setting international standards, has brought together specialists from around the world – including Dr. Gerhard Hrebicek, President European Brand Institute and chairman of the ISO Development Committee, to publish ISO 20671, a global standard for brand evaluation. Certified Brand is one of the initiatives based on this standard.



Gerhard Hrebicek, Thomas Scheriau, Jakob Glatz, David Hasselhoff, Christian Trautenberger
Gerhard Hrebicek, Thomas Scheriau, Jakob Glatz, David Hasselhoff, Christian Trautenberger

Certified Brands NURI, ELK BAU and Vienna Capitals

April 9th, 2019

Gerhard Hrebicek, President of the European Brand Institute awarded NURI, ELK Bau and Vienna Capitals the Certified Brands certificates together with Bobby Calder, Kellstadt Professor of Marketing and Tienan Li, China Council for Brand Development at the opening event at the Novomatic Forum. ADMIRAL used the framework of the Brand Global Council Reception to present the new Brand Ambassador David Hasselhoff.  

GALLERY



Herbert Kovar, Gerald Ganzger, Monika Poeckh-Racek, Gerhard Hrebicek(c) European Brand Institute/APA-Fotoservice/Schedl
Herbert Kovar, Gerald Ganzger, Monika Poeckh-Racek, Gerhard Hrebicek(c) European Brand Institute/APA-Fotoservice/Schedl

Press conference of the TOP 10 Brand Corporations Austria Study 2018

July 4th, 2018

On July 4th 2018 Dr. Gerhard Hrebicek, President European Brand Institute, Dr. Gerald Ganzger, Partner LGP, Mag. Herbert Kovar, Managing Partner Tax, Deloitte Österreich AG and Dr. Monika Poeckh-Racek, CEO, Adrmiral Casinos & Entertainment AG presented the results of the 15th Top 10 Brand Corporations Austria Study at News Tower.

 

All study results and the electronic presskit please click here



Brand Global Summit, Jürgen Roth, Martin Eichtinger, Gerhard Hrebicek, Stefan Krenn
(c) Katharina Schiffl

"Innovation Needs Branding - Branding Needs Innovation" was the motto for the participation of the Brand Global Summit 2018

April 19th, 2018

 

The Brand Global Summit on April 19th, 2018 was dedicated to branding and innovation and offered "the opportunity to exchange experiences on the topic of brands, to learn from success models and to have interesting discussions", said European Brand Institute President Gerhard Hrebicek.

 

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European Brand Institute, Certified Brand, Austrian Standard, ISO
(c) Fotocredit Katharina Schiffl v.l.n.r. Carlos Chanduvi Suárez, Elisabeth Stampfl-Blaha, Christian Mattasits, Gerhard Schuller, Gerhard Hrebicek, Bobby Calder

World's first Certified Brands

April 18th, 2018 

On April 18, 2018, the European Brand Institute awarded the world's first Certified Brand certificates, the international seal of quality for brands based on ISO 20671, to the domestic market leader ELK, Hanlo and Zenker, and the Finanzfuchsgruppe at Novomatic Forum.

 

Gerhard Hrebicek, President European Brand Institute, together with Bobby Calder, Kellstadt Professor of Marketing, Carlos Chanduvi, UNIDO and Elisabeth Stampfl-Blaha, Director Austrian Standards International, handed the first certificates to the Certified Brand pioneers Gerhard Schuller, CEO ELK Fertighaus and Christian Mattasits, Managing Director Finanzfuchsgruppe.

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