It’s all in the name:
the world’s first International Standard for brand evaluation just published

A brand can be a company’s most valuable asset – yet how do you know what it’s really worth? Measuring the value of a brand starts with knowing what to measure – and how. The world’s first International Standard for brand evaluation will help, and it’s just been published.

ISO - It’s all in the name_ the world’s
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What is Certified Brand?

The international seal of quality for valuable brands.  

The Certified Brand Seal of Quality is the first international seal whose award is based on an objective evaluation standard. The Certified Brand program was developed in cooperation with Austrian Standards International and is based on the latest ISO standards.The Certified Brand Seal of Quality shows that the brand is managed according to the global framework.



Certified Brand Short Info
Onepager ISO certified Brand 2020_mail.p
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Why become a Certified Brand?

Brands as distinguishing features and essential value factors are of great importance for small as well as for large companies, regions, associations, their customers and stakeholders, and the global economy. According to the latest studies of the European Brand Institute, the brand value represents on average around 40% of the company value - and the trend is rising!


Therefore, the ISO 20671 „Brand Evaluation“ has been developed in recent years for the measurement, management and reporting of brands. The new international standard is a framework that defines the dimensions for holistic brand management and enables companies, regions and associations to work efficiently to increase the brand value



"People buy brands not products!"

- DI Dr. Gerhard Hrebicek

Dr. Gerhard Hrebicek, DDr. Elisabeth Stampfl-Blaha, European Brand Institute, Certified Brand, Austrian Standard International
DI Dr. Gerhard Hrebicek und DDr. Elisabeth Stampfl-Blaha

(c) Fotocredits Katharina Schiffl 

What are the BENEFITS of Certified Brand?


Know-how Transfer through the ISO 20671 implementation process

Brand-Check, error detection, learning effect.


Optimization of brand management processes 

Savings or gains.

Internationally recognized seal of approval (3 years validity) reflects quality orientation and enhances reputation.

Documented quality based on ISO 20671.


Turn your brand into an asset that can also be activated.


Potential brand value growth of about 6 - 41 % p.a. 

Observed atcompanies that have already gone through the certification process.

How to become a Certified Brand?

Become a Certified Brand in four easy steps.


How to become a Certified Brand, Certified Brand, Application, Self-Assessment, Audit, Certification

Certified Brands

Certified Brands Trenkwalder und Qimiq

On November 21st 2019 Gerhard Hrebicek, President European Brand Institute awarded awarded the Certified Brands  certificates to Michael Krottmayer, CFO Trenkwalder Group, for Trenkwalder and Michele Haindl, Marketing QimiQ, for QimiQ  following the  Sustainable Brand talk 2019.

Gerhard Hrebicek, Thomas Scheriau, Jakob Glatz, David Hasselhoff, Christian Trautenberger
Gerhard Hrebicek, Thomas Scheriau, Jakob Glatz, David Hasselhoff, Christian Trautenberger (c)Kathi Schiffl

April 9th, 2019

Certified Brands NURI, ELK BAU and Vienna Capitals

Gerhard Hrebicek, President of the European Brand Institute awarded NURI, ELK Bau and Vienna Capitals the Certified Brands certificates together with Bobby Calder, Kellstadt Professor of Marketing and Tienan Li, China Council for Brand Development at the opening event at the Novomatic Forum. 



Certified Brand, ELK, Finanzfuchsgruppe, European Brand Institute, erhard Schuller, Christian Mattasits, Gerhard Hrebicek
(c) Fotocredit Katharina Schiffl v.l.n.r. Gerhard Schuller, Christian Mattasits, Gerhard Hrebicek

World's first Certified Brands


On April 18, 2018, the European Brand Institute awarded the world's first Certified Brand certificates, the international seal of quality for brands based on ISO 20671, to the domestic market leader ELK, Hanlo and Zenker, and the Finanzfuchsgruppe at Novomatic Forum.



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