What do Certified Brands say about the brand certification process?
During the Certified Brand Process trained independent auditors accompany the company, region or association to guarantee a comprehensive quality standard and a clear documentation of the company’s competences.
INTERNATIONALLY RECOGNIZED SEAL OF APPROVAL
documented quality based on ISO 20671
valid for 3 year
POTENTIAL BRAND VALUE GROWTH OF ABOUT 6 - 41% p.a.
observed at companies that have already gone through the certification process.
EXTERNAL INDEPENDANT REVIEW of brand management processes promotes optimization and continuous
The Certified Brand Process triggers improvements in brand management leading to value creation and provides valuable input to strengthen the company’s leadership.
CONTRIBUTION TO THE "INTEGRATED REPORTING - BRAND VALUE (IR-BV) FRAMEWORK
PROVEN QUALITY ORIENTATION ENHANCES REPUTATION AND VISIBILITY
Certified Brands become members of the Certified Brand Community and benefit from a unique network of competence and know-how exchange on a global level.